The Personal Blog of Richard Wenchao He

Since the concept of “Web 2.0” was brought forward in 2004 for the first time, the technologies and their applications of Web 2.0 have been rapidly developed under the help of international venture capitals. At the present, Web 2.0 has deeply infiltrated most parts of internet applications, which has stimulated the grassroot revolution of internet. Meanwhile, the training industry in China has shown vast progress, the potential market scale of which may rocket to 300 billion Yuan in the next 5 to 10 years. These two domains have attracted high attentions from the society. This paper, based on the analysis of Web 2.0 and its derived culture, defines the concept of 2.0 Culture, and points out that 2.0 Culture is likely to have far-reaching influence on training industry, which may cause the grassroot revolution of training industry and the comprehensive upgrade of the whole educational field. Then, whether the leaders of training schools and firms modify their operating stratagems and strategies, determines whether they can achieve the new impetus by seizing opportunities and well-dealing with challenges during this process of culture evolution. Thus, to explore the pedagogical significance of Web 2.0 and 2.0 Culture, the influences for training industry and the countermeasures, has become an important task for training industry in the era of the grassroot revolution of internet. This paper has 6 chapters. Chapter 1 is an introduction to the research which contains the reason for choosing this research topic, the previsions research, and the aim, significance, method and structure of the research. Chapter 2 introduces the origin and definitions of Web 2.0, summarizes the main performances and theoretical foundations and points out that Web 2.0 will have significant influence on the development of the society. Chapter 3 explains what 2.0 Culture is and analyzes its 4 pieces of pedagogical significance. Chapter 4 analyzes the virtual problems that training schools and firms are facing to. Chapter 5 analyzes the influences that Web 2.0 and 2.0 Culture have on training industry from the perspectives of products, teachers and students. Chapter 6, based on the discussion of the former 5 chapters, brings forward that the grass root revolution of education and training industry is coming, and then defines that revolution and provides 9 pieces of relative operating strategies. . . . → Read More: From Web 2.0 to Edu 2.0: the 2.0 Culture Promoting the Grassroot Revolution in Education and Training Industry